Fashion, start-up, Uncategorized

What a Guitar Store Taught Me About Working Hard

I have always prided myself in having a strong work ethic, and I credit my work ethic to very hard-working parents.  When I was 5, my parents opened a mom and pop music store, Guitar Medic. They sold instruments in the front of the store and my dad repaired guitars in the back shop.  There was also a room intended for my brother and I to hang out, watch movies, play games or do school work.  We never spent a day in daycare, we played with neighborhood kids, and when we were old enough, Guitar Medic was both of our first job.

I think success has come relatively easy for me because of this upbringing.  I stumbled into a lucrative industry, was good at selling, and worked hard.  A perfect recipe for success. I’m now applying the same confidence, determination and work-ethic to my start-up, Amare by Heidi, or….am I?

I was sitting in an airport earlier this week reflecting on how little I worked on the business this week. Feeling sorry for myself I started to take inventory of all the reasons I’ve fallen behind. Let me count the ways:

  1. Work – gotta pay the bills
  2. Travel – travel for work and got to pay the bills
  3. Moving – I can’t work when I have a house to furnish
  4. Working out – Health has to be a priority
  5. Laying out by the pool – A basic tan is essential in Arizona
  6. Summer reading list – I need something to read while working on my tan
  7. Spending quality time with my husband – can’t neglect your support system!
  8. Big Brother – it’s a summer tradition
  9. Candy Crush … errr
  10. Daydreaming

As you can see, aside from #1 and #2 I don’t have any legitimate reason why I don’t have time to dedicate to my startup.   What I have is a list of ways to avoiding progress as a result of fear.  If I can’t (don’t) make time for the business, it won’t launch, and I can’t fail.

That’s when  I realized I am passively pursuing my dream.  I am hanging back.  I am allowing doubt and fear into my day stunting productivity and progress.   When I do make some huge strides, I get scared, and suddenly “get too busy”.

Realizing this about myself  has propelled me forward with renewed determination.  That’s not to say that I won’t be frozen by fear again, but I think I can now recognize my excuses as such and overcome.

What is fear holding you back from?  Are you pursuing your passion passively?  You don’t have to be starting a business to have fear holding you back.  Join me this week in perseverance!  My motto moving forward: Have Faith.  Not Fear.

Thank you for visiting.  Hop over to and sign up to receive information about launch.


1 thought on “What a Guitar Store Taught Me About Working Hard”

  1. This is so true! I love the Gloria Steinem quote “well, when you attempt something new, there’s always fear. A couple of helpful slogans to me have been ‘follow the fear’ or ‘fear is a sign of growth’”. So keep at it! Follow that fear!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.